Evaluating youth station's service quality affects to USSH students' satisfaction and loyalty
Abstract
The researcher is a General Manager of Youth Coop, the company opened Youth Station store in University of Social Sciences and Humanities - Thu Duc Campus. In terms of serving the student, Youth Station provides mixed-drinking, bottled water, stationery, packaged-food and space for clubs, associations of university can be used to organize the event. This study was conducted to investigate the impact of service quality on customer satisfaction and loyalty. By the end of this research, the reader will be able to understand the meaning of services’ quality, customer satisfactions and the interrelationship between them.
In order to test the impact of service quality on customer loyalty, the quantitative research was used to conduct. Quantitative research is based more directly on its original plans and its results are more readily analyzed and interpreted Also, this method enables to quantify data and general results from a sample to the population of interest and measure the incidence of various views and opinions in a chosen sample. Moreover, descriptive studies are aimed at finding out “what is,” so observational and survey methods are frequently used to collect descriptive data. To analyze enough data, the sampling frame involves 350 respondents for filling public questionnaire.
In conclusion, this is not only a research topic for the thesis, but it is also applied to the reality. Therefore, the results of this study will help Youth Station store improves the quality service, as well as provide more effective and reliable development strategies.