| dc.description.abstract | This study is conducted to discover specific factors impacting on business customer loyalty of Vietfarm fertilizer company. There are two hundred and ninety six customers from Mekong Delta constituted the research‟s sample. This research has three research questions which answere with the dependent variables are business customer loyalty (BCL) and business customer satisfaction( BCS). Firstly, the relationship between business customer satisfaction, business customer loyalty and four dimensions is pondered. The findings have shown that there are relations among technical service quality, relational service quality, product promotion as well as product pricing and business customer satisfaction. Secondly, the results indicated that the extent of employee satisfaction is positively influenced by four independent factors. Base on this findings, Vietfarm is able to have an opportunity to improve its level of customer loyalty, leading to obtain more competitive advantage. | en_US |
