| dc.description.abstract | The study illustrates knowledge in field of tourism at university. This generates the interesting and creativity of investigation about tourist satisfaction and return intention. Nha Trang was selected to investigated destination because of its well-known tourism developments. Five dimensions of destination image were clarified the effects on tourist satisfaction and return intention through word- of-mouth based on previous theories and the relationships of each pair of correlation that predicted to get good satisfactory results. Moreover, the study applied quantitative method with 250 survey questionnaires delivered and measured by Likert scale. SPSS an AMOS are two main computerized software to conduct the investigation. Last but not least, the success of study contributes to the sustainable tourism industry and improves the hospitality of tourism in Nha Trang.
Keywords: Satisfaction, Word- of- mouth, Return Intention, Destination Image | en_US |
