| dc.description.abstract | Due to the development of society, people today are more sensible towards beauty, hygiene and they desired to satisfy the demand to feel and look good. It makes a tremendous impact on the rapid growth of beauty care industry. Now cosmetic products become daily product which directly influence on human body. Although conventional cosmetic products create beauty and attraction quickly but it also contains many chemicals which causes side-effect and exposes the wearer to a range of health concerns for a long time of using. Therefore, some cosmetic and international companies invent dedicated products which is called ‘organic cosmetic’ that help people avoid potential health problems and minimize the environmental impact.
However, empirical research about consumer purchase decision toward organic cosmetic in Viet Nam is still limited. Therefore, the objective of this study is to determine the factors playing the role of the decision criteria which impacts on consumer decision to purchase organic cosmetic products as well as formulate a consumer multiple-criteria decision-making (MCDM) model for selecting, deciding, and purchasing the most appropriate cosmetic products. This deficiency is also the reason why this research is conducted as a scientific study about the organic cosmetic in term of discuss the results and provide potential implications for further research. | en_US |
