Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing"
Now showing items 1-20 of 222
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An analysis of brand loyalty and satisfaction in banking service : The case of retail banks in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)The purpose of this research identifies the influenced determinants to the capital structure of listed food companies on Ho Chi Minh Stock Exchange. Information of 35 listed enterprises over the period of 5 years (from ... -
Analysis of customer loyalty toward Trung Nguyen coffee shops at Ho Chi Minh city
(International University HCMC, Vietnam, 2014)This research analysis customer loyalty who are customer of Trung Nguyen coffee in Ho Chi Minh city. Moreover, this research examines the impact of the four independent variables are price , quality service , customer ... -
Analysis of factors affecting consumers adoption on mobile banking services in Ho Chi Minh city
(2014)This research is conducted in order to develop a model measuring consumer adoption on Mobile banking services in Ho Chi Minh City, and some recommendations to expand the market of it. The research was conducted from February ... -
Analysis of factors affecting customer's satisfaction on choosing mobile phones at Vien Thong A company
(International University HCMC, Vietnam, 2014)Service quality and customer satisfaction are very important elements that retailers must understand if they want to remain competitive and grow. In competitive environment delivering high quality service is the key for a ... -
The analysis of impacts of service quality on customer satisfaction and customer loyalty : The case of Galaxy cinemas
(International University HCMC, Vietnam, 2014)Presently, demands of young people for entertaining have increased and the higher their requirements, the higher companies should develop their service quality. Therefore, there is necessity to conduct researches on service ... -
Analysis of marketing activities for Saigon telecom service company (STS.CO)
(International University HCMC, Vietnam, 2011)Analysis of marketing activities for Saigon telecom service company (STS.CO) -
An analysis of Vietnam's coffee export 2001-2010: Performance forecast and comparative advantage
(International University HCMC, Vietnam, 2012)This thesis sought to overview the coffee industry in the world and analyzes the coffee export of Vietnam. The main objective of this study was to analyze the current performance of Vietnam’s coffee exports ... -
Analyzing factors that affect Customer loyalty - the case of Vietinbank branch 4
(International University HCMC, Vietnam, 2013)Vietnam's economy is more and more developing which gives the companies great chances for gaining the successes. Moreover, customer loyalty is a key success of every companies which helps them to build a strong ... -
Analyzing the factors of service quality that have an impact on patient loyalty in private hospital and clinic in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Customer satisfaction and customer loyalty are very popular in recent researches. The popularity of these researches emphasizes the importance of customers in the company success. The customer loyalty is also the company’s ... -
Analyzing the impact of service quality on customer satisfaction : A case study of Vietnam Airlines
(International University HCMC, Vietnam, 2014)This thesis chose Vietnam Airlines as a case study to investigate and evaluate the overall service quality of the airline industry towards its passengers. The model used in this research is adapted from the SERQUAL model ... -
The Antecedents of customer satisfaction toward CGV cinema service - A study among Vietnamese consumers
(International University - HCMC, 2016)Vietnam is becoming one of the most fast-growing markets in the field of cinema. The foreign cinema service providers joined and dominant Vietnamese domestic cinema providers. However, when the demand of watching movies ... -
Application of supplier selection criteria in online retail company: the case of lazada vietnam limited company
(International University HCMC, Vietnam, 2013)Vendor selection is an important process in which people have to evaluate, identify and compare to choose the best supplier among thousands. This process, however, takes a great amount of budget of ... -
Applying several market timing models using moving average in to the case of Vnindex and VNGOGD99 ; and testing for their effectiveness
(International University HCMC, Vietnam, 2011)The purpose of this thesis paper is to assess the effectiveness of market timing models using moving average by applying them into the cases of a stock market’s index and a gold market’s index in Vietnam and ... -
An assessment and analysis of customer satisfaction with service delivery of mobile telecommunication networks : A case study of Ho Chi Minh City
(International University HCMC, Vietnam, 2014)This research measures the effects of mobile telecommunication networks users ‟s customer satisfaction in Ho Chi Minh city. Moreover, this research examines the impact of the seven independent variables are tangible ... -
Car purchasing decision in Vietnam
(International University HCMC, Vietnam, 2014)Nowadays, with the higher living standard, Vietnamese are considering improving their lives day by day. Therefore, demands for essential products for daily life are higher gradually. It is the fact that Vietnam automotive ... -
Central kitchen - A successful element for Vietnamese franchisors in quality control (Case study : Pho24)
(International University Ho Chi Minh City, Vietnam, 2011)In Vietnam, franchising is not a new concept and an entrepreneur to create a franchising chain to allow a business to expand with limited capital, risk, and equity investment. Despite of the growth ... -
A comparison of factors influencing the customer satisfaction of traditional bookstores and online bookstores in Ho Chi Minh City
(HCMC - International University, 2015)The research “A comparison of customer satisfaction of traditional and online bookstores in Ho Chi Minh city” was conducted with the purpose to develop a conceptual framework studying the satisfaction of customers in the ... -
Concerns with fit and size issues in online apparel shopping of universities' female students in Ho Chi Minh City
(HCMC - International University, 2015)With the growing very fast of online shopping, beside people that are interested in online shopping, there are also people that are not really like it. For the reason, the thoughts of not making the right decisions to ... -
Consumer behavior toward themed wedding
(International University HCMC, Vietnam, 2012)Themed wedding is one of the hottest trends in the world that has been exported globally. There can be an endless opportunity in the wedding market for themed wedding just as there is in many developed countries. There is ... -
Consumer behavior towards choosing ice cream shop and give suggestions to improve the Công Trường ice cream shop
(International University Ho Chi Minh City, Vietnam, 2011)Consumer behavior is one of the most critical subjects to study since understanding their decision making process is the only way to realize the customers’ wants and needs, which help the vendors to increase sales and gain ...