Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing"
Now showing items 21-40 of 222
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Consumers' attitude and purchase intention towards green food in Ho Chi Minh City
(International University - HCMC, 2016)The food safety in Vietnam nowadays concerns consumers greatly. Little chemicals consumed can cause dangerous sickness like food poisoning or when it is accumulated for long time in the body can cause many more diseases ... -
A content analysis and evaluation control in sales cycle of 3A pharmaceutical co., LTD
(International University HCMC, Vietnam, 2011)A content analysis and evaluation control in sales cycle of 3A pharmaceutical co., LTD -
Customer behaviors in diabetes milk market - Implication for "N" Company
(International University HCMC, Vietnam, 2013)Currently, the number of diabetic patients increases very fast, especially in recent years. According to the medical statistics from medinet.com, 190 million people are facing with diabetes’ threat every year; ... -
Customer buying behavior toward sport utility vehicle Hyundai Santa FE
(International University Ho Chi Minh City, Vietnam, 2011)The purpose of this study is to find out which factors affect on the buying decision of people when they purchase a car. Specifically, this research aims to analyze which determinants can affect Vietnamese customers when ... -
Customer expectations of Vietnamese students towards convenience stores - The case of international university
(International University HCMC, Vietnam, 2014)The purpose of this research is to examine the customer expectations of Vietnamese students towards new form of retail: convenience stores. However, the research is only conducted in the case of International University. ... -
Customer experience and customer loyalty towards tourist companies in HCMC
(International University HCMC, Vietnam, 2013)This study is conducted to identify the customer experience and customer loyalty towards tourist companies in HCMC. Besides that, it also illustrates the relationship between customer experience and customer ... -
Customer loyalty and its antecedents in fitness centres
(International University HCMC, Vietnam, 2014)The purpose of this paper is to develop and empirically test the antecedents of customer loyalty in fitness club context. A conceptual framework was developed based on previous studies investigating the relationship among ... -
Customer perception on brand extension in banking industry case of ASLA commercial bank (ACB)'s international banking
(International University Ho Chi Minh City, Vietnam, 2011)There are five main findings in this research: customers accept brand extension of ACB to international banking; customers do not totally accept ACB brand extension to international banking; international ... -
Customer satisfaction in general trade distribution channel - case study at goodfood company
(International University Ho Chi Minh City, Vietnam, 2011)The purpose of this study is to measure the customer satisfaction in General Trade Channel. The study develops on data collected via a survey and an interview in order to find the satisfaction level of customers, the ... -
Customer satisfaction in real estate industry, an investigation of high - class condominiums in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)This thesis is conducted to research how customers of high-class condominiums in Ho Chi Minh City feel about their housing and discover factors influencing that feeling as well as evaluate those factors’ affecting ... -
Customer satisfaction of hair beauty service, the case of Mano Mano hair beauty salon in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)From the fact the number of customers of Mano Mano has gone down in recent months, this study applied the SERVQUAL instrument to evaluate Mano Mano’s performance then offer value recommendations to ... -
Customer satisfaction of medical service. The case of 115 People hospital
(International University Ho Chi Minh City, Vietnam, 2011)This study applies an adapted SERVPERF instrument developed by marketing researchers to assess the level of service provided by 115 People Hospital. The objectives of the study are: (1) To determine patients’ ... -
Customer satisfaction towards the students assistant center for employment placement in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)With the overall purpose to find out current satisfaction of the students using the employment placement service in Ho Chi Minh City, this thesis used the sample of Students Assistant Center (SAC) as the case to examine ... -
Customer-perceived values affecting consumers' choice of coffee shops - Case of Monkey in Black coffee
(International University - HCMC, 2016)In current economic development, people are more and more busy at work and taken a lot of pressures. In this situation, coffee might be a good choice to refresh you from stress and weariness. With coffee daily habits, ... -
Customers' Use Behavior Of Online Food Delivery Applications: A Modified Model Of Utaut2 With The Moderating Effect Of Perceived Risk
(2022)For the past 5 years, the online food delivery services have seen significant growth with the increasing number of platform-to-service users. Given the severe consequences of Covid-19 pandemic, online food delivery ... -
Determinants customer satisfaction of retail pharmacies in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)The study, taking Pharmacy retail companies as a case, survey consumer‟s basic of attributions and their analyses toward these companies in Ho Chi Minh City. The main purposes for this study are three parts - To ... -
Determinants of customer's purchase intention to products with Matcha in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)Nowadays, the demand of products with Matcha in Ho Chi Minh city, Viet Nam increase significantly. Matcha products have been introduced by nutrition, flavor, and unique. More and more Matcha product store opened as well ... -
Determinants of customers' purchase intention towards ipad series in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)The main objective of this study is to determine factors affect customers’ purchase intention towards iPad series tablet in Ho Chi Minh City market. Based on the literature review, the research model is conducted includes ... -
Determinants of passengers' satisfaction of public bus transport service in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)recent years, the travel demand of people has been an upward trend in urban and industrial areas. This leads to the traffic congestions as well as problems related to environment and consumption of fuel affecting lives of ... -
The determinants of Vietnam black market exchange rate
(International University HCMC, Vietnam, 2011)The situation of two systems of exchange rate in Vietnam is controversial. The black market exchange rate matter needs to be concerned by governmental agency because it free trade restricts the ...