Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing; Customer -- Relationship"
Now showing items 21-40 of 88
-
The effects of ewom on Vietnamese young customer's purchase intention on make up product - A case study of 3CE lipsticks swatched and reviewed by Vietnamese beaty bloggers
(International University - HCMC, 2017)The purpose of this research is going to identify the influence of Electronic Word of Mouth on the Vietnamese young women’ purchase intention, who concern about the lipstick product of 3CE, one of the most outstanding ... -
The effects of masculinity in underbone motorcycle design on consumer in VietNam - The case of Honda Winner
(International University - HCMC, 2017)Vietnamese Motorcycle Market consists of more than 90 million people and approximately 50 million motorcycle registered (General Statistic Office of Vietnam, 2016). Above impressive numbers pointed out Vietnam now is a ... -
The effects of perceived sacrifices, perceived quality, perceived value, brand perception, alternative attractiveness and customer sastifaction on repurchase intentions in the smartphone-beased ride-hailing service in Vietn
(International University - HCMC, 2017)Smartphone-based ride-hailing service has just entered Vietnam market recently. Although being new in the market, the service plays a key role in the market and is becoming very competitive. Many other previous researches ... -
The effects of service quality on customer loyalty mediated by satisfaction in health and fitness industry -The case of yoga studios in VietNam
(International University - HCMC, 2017)The recent years have been observing the explosion of Yoga industry in many countries, including Vietnam. The valuable opportunities for businesses in this industry also mean the increasing competition and challenges, ... -
Evaluating the moderator role of trust in purchase intention of foods with traceability in Vietnam - The case of pork in Tra Vinh province
(International University - HCMC, 2019)The existence and occurrence of contaminated meat shows a downward belief in meat safety and an increasing demand for safe hygienic agricultural products of Vietnamese people. The main purpose of this study is to revolve ... -
An evaluation of customers' perceived value for fee-based online entertainment services
(International University - HCMC, 2018)The purpose of this study is to evaluate the customers’ perceived value for fee-based entertainment services. The study explores the influence the benefit components (perceived usefulness and perceived enjoyment) and the ... -
Factor affecting the demand of smartphone among young customer in Ho Chi Minh City
(International University - HCMC, 2017)“Smartphone” is becoming one of the hottest word in modern social life, from students to housewives smart phone becoming a major device of people’s life. People, espeacially young generation using the smart phone all the ... -
Factors affect customer satisfaction with the mediation of waiting time satisfaction - An empirical study of casual restaurants in Ho Chi Minh city
(International University - HCMC, 2017)Reducing waiting time unpleasantness has always been a goal that both researcher and manager want to achieve, especially in service section in general and restaurant business in particular. Not out of that goal, this ... -
The factors affect organization customer perceived value and repurchase intention - A empirical study of professional B2B general insurance service in Vietnam
(International University - HCMC, 2017)The insurance industry has achieved remarkable growth in the economy in recent years. However, the renewal ratio is still low in this promising sector. The objective of this research is to explore the elements that affect ... -
Factors affect the satisfaction, loyalty, and word of mouth behaviors of university students Ho Chi Minh city
(International University - HCMC, 2019)This study aims to study the factors that impact on satisfaction, loyalty, and word of mouth behaviors of university student in Ho Chi Minh city. It could be observed from the study that image, expectations, perceived ... -
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)Along with life simultaneous changes, the fashion industry shows no difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the concerns toward the environment have not been addressed within ... -
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)Along with life simultaneous changes, the fashion industry shows no difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the concerns toward the environment have not been addressed within ... -
Factors affecting customer purchase intention to plant and decoration product in Ho Chi Minh city
(International University - HCMC, 2017)This thesis topic combines two main parts for Startup purpose: that is general business plan description and research study conduct to test whether customer is willing to purchase company‟s product type or not. In the ... -
Factors affecting customer satisfaction and repurchase intention - A study of low cost carriers in Vietnam
(International University - HCMC, 2018)Low cost airline in Vietnam has been seeing tremendous growth during the past ten years. As the business model iis suitable for the majority of Vietnam population, low cost carriers are gradually attracting more and more ... -
Factors affecting customer satisfaction for video on demand subscription in the case of netflix in Vietnam
(International University - HCMC, 2019)The idea of this study is come up from the revolution of modern technology. Entertainment especially Movie Industry had been developed very quickly, Video on Demand appear to adapt user’s need for high quality of movie ... -
Factors affecting customer satisfaction in banking sector - Case of Agribank Xuyen A branch
(International University - HCMC, 2018)Customer satisfaction has become an important asset to businesses and organizations in effort to improve service quality so as to get higher competition and effectiveness. Today, in the banking sector, there are many factors ... -
Factors affecting customer's continuous usage intention in the food delivery apps
(International University - HCMC, 2019)The increasing of people using the smartphone in Vietnam led to the development of mobile applications for various purposes including social networking, news, entertainment, transportation service and especially food ... -
Factors affecting customers loyalty - The case of Novaland apartment projects in Ho Chi Minh city, Vietnam
(International University - HCMC, 2019)This research analyses factors affecting customer loyalty in case of Novaland apartment projects with core objective: analyze current viewpoints from existing customers to propose recommendations for improving customer ... -
Factors affecting customers' return intention at the Coffee House chain store in Ho Chi Minh city
(International University - HCMC, 2017)This study’s objective is to investigate the factors that have impacts on customers’ intention to revisit Coffee House chains store and the degree of these impacts. This study applied Attitude toward Brand, Subjective ... -
Factors affecting green purchase intention in HCMC - The case of natural and organic personal care product
(International University - HCMC, 2019)This research aims to explore the factors contributing to the green purchase intention for the product category of natural and organic personal care in case of consumers residing in the area of HCMC. In short, the research ...