Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing; Customer -- Relationship"
Now showing items 21-40 of 65
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Factors affecting consumer's purchasing intention toward sunscreen products - A study in Ho Chi Minh city
(HCMC - International University, 2015)This research investigates the factors that affecting consumer’s purchasing intention toward sunscreen products. The results show that Subjective Norms, Health Consciousness, Perceived Behavior Control and Attitude have a ... -
Factors affecting consumers' purchasing intention of safe vegetables in HCM city
(International University - HCMC, 2016)A successful food production is distributing safe product to customer. Nevertheless, recently, almost foods have been identified containing a great source of pathogens and chemicals being over the permission and posing ... -
Factors affecting customer behavioral intention toward convenience store in Ho Chi Minh city
(HCMC - International University, 2015)As the branded convenience store chains gradually grow in Vietnam, especially in Ho Chi Minh City, it is important to understand the diversity in various aspects of consumer behavior among consumers. This paper examines ... -
Factors affecting customer loyalty at Domino's pizza
(HCMC - International University, 2015)The consumption of fast food has been an upward trend in urban areas in recent years because of its convenience which suits busy lifestyles of people there. However, increased number of fast food suppliers means increased ... -
Factors affecting customer loyalty toward Trung Nguyen coffee in Viet Nam
(HCMC - International University, 2015)In response to entrance of many new players in FMCG (Fast Moving Consumer Good) sector,Trung Nguyen Coffee – market leader – is increasingly resorting to loyal customers to retain its market share. Despite this, loyalty ... -
Factors affecting customer satisfaction and customer loyalty on dairy products - A study within the Vietnam fresh milk industry
(HCMC - International University, 2015)At present the competition in business is more and more fierce, the organizations are necessary to establish long-term profitable connect with consumers and to obtain loyalty. Marketing tactics implemented for retaining ... -
Factors affecting customers' attitude and purchase intention toward purchasing luxury products in Ho Chi Minh city, Vietnam - A case study of loud brands VS. quiet brands
(International University - HCMC, 2016)This research explored the relationship between key factors of brand consciousness, materialism, social comparison, and fashion innovativeness and customers’ attitude towards purchasing loud or quiet luxury brands in the ... -
Factors affecting customers' satisfaction and customers' loyalty towards Uber taxi service in Ho Chi Minh City
(HCMC - International University, 2015)This thesis is conducted to measures the factors affecting customers’ satisfaction and customers’ loyalty of Uber taxi service in HCMC. The main purpose of this study is to check if customers are satisfied and loyal to ... -
Factors affecting fashion-oriented impulse buying behavior in Ho Chi Minh city
(International University - HCMC, 2016) -
Factors effecting customer satisfaction toward online group buying in Ho Chi Minh city
(HCMC - International University, 2015) -
Factors influence intention of ordering food via website - An empirical research of undergraduates in HCMC
(HCMC - International University, 2015)Online food ordering service is a form of E-commerce, which first appeared in Vietnam in 2011. However, although E-commerce is fast growing with a lot of people shop online for products such as books, cosmetics, clothes, ... -
Factors influencing consumer online purchase intention of books in Viet Nam
(HCMC - International University, 2015)This research was conducted on purpose of determining factors in influencing on repurchase intention towards online shopping in case of online bookstore. This research also aims to measure the level of such influence and ... -
Factors influencing customer satisfaction and revisit intention toward buffet restaurants in Ho Chi Minh City
(International University - HCMC, 2016)Succeed or failure of service-oriented organizations especially buffet restaurant depends on how the restaurant is able to delivery service and food which meet or even exceed customers’ expectation. This research with ... -
Factors influencing customer's purchase intention in buying online flight ticket in Ho Chi Minh city
(International University - HCMC, 2016)Date: January, 2016 Course: Thesis Author: Tran Minh Nam – BABAIU11200 Advisor: PhD. Ho Thi Bich Van Title: Factors influcencing customer’s purchase intention in buying online flight ticket in Ho Chi Minh City Introduction: ... -
Factors influencing dining experience on customer satisfaction, return intention and word-of-mouth at a fast food chain in Ho Chi Minh City - A case of Texas chicken
(International University - HCMC, 2016)This research studies to find out factors influencing dining experience on customer satisfaction, return intention and word-of-mouth endorsement at Texas Chicken - a fast food chain in Vietnamese market. The food and ... -
Factors influencing on customer loyalty in hotel industry - The case of luxury hotels in HCM city
(International University - HCMC, 2016)Now, the hotel industry has many opportunities to develop strongly in Vietnam. However, the fast development also goes hand in hand with more competition. This tendency requires Vietnamese hotel managers to find the way ... -
Factors influencing street food consumption in Ho Chi Minh City
(HCMC - International University, 2015)Street food is one of the food sources of Ho Chi Minh City. The purpose of this research is to find out factors that affect the street food consumption in Ho Chi Minh City, and then seven factors from in-depth interviews ... -
Factors influencing students' word of mouth for their enrolled universities - A study among Vietnamese students
(International University - HCMC, 2016)Word of mouth, which has strong effects on customer intention has been becoming more powerful forces in the marketplaces. There is a little room to doubt about the essential role of word of mouth in service industries, ... -
How brand experience and alternative attraction affect brand loyalty - An investigation pn brand apple in Vietnam
(International University - HCMC, 2015)This study aims to investigate the brand experience and alternative attraction and to examine their effects toward brand loyalty. A convenience sample of 237 respondents who used to experience the products of Apple brand ... -
How to make learners continue to register higher-level courses at an English center? - The case of Wall Street English
(International University - HCMC, 2016)The research paper‟s main purpose is analyzing the important factors that determine the consumers repurchase intention, demonstrating the relationship between these variables in the case of Wall Street English. Repeat ...