Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Purchase intention"
Now showing items 21-28 of 28
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The Impacts Of Eco-Friendly Fast Moving Consumer Goods (FMCG) Features On The Intention To Buy - A Case Study Of Unilever Products
(2023)Vietnam is a country with high levels of pollution and fast-moving consumer goods have a strong impact on this problem. Therefore, this study aims to explore the factors affecting Vietnamese people's attitudes and ... -
The Impacts Of Social Media Ìnluencers On Consumer's Purchase Intention
(2022)In the era of digital and technology 4.0, social media influencers have played a significant role in helping a huge number of businesses increase customers' awareness and brand recognition on the Internet. However, this ... -
The Influence Of Key Opinion Consumer (KOC) On Tiktok Towards Vietnamese Young Consumer's Purchase Intention
(2022-06)The development of social media platforms – especially TikTok has facilitated the emergence of a new role - Key Opinion Consumer. Key Opinion Consumers are ordinary consumers who post reviews about products after genuinely ... -
The Influences Of Interface Quality Of Mobile Shopping Apps On The Purchase Intention Of Customers: A Case Study Of Shopee In Ho Chi Minh City
(2022)The recent years witnessed a dramatic increase in online purchases using mobile shopping apps. In this study, we aim to investigate the influences of aspects of interface quality of the mobile shopping app Shopee on the ... -
The Relationship Between Green Country Image, Green Trust, And Purchase Intention Of European Products: Focusing On Vietnam Gen Z Consumers
(2023)The purpose of this research is to add to the existing collection of studies on national branding by conducting an empirical test with a specific population—Vietnamese Generation Z (henceforth Gen Z)—to examine the ... -
The Relationship Between Religiosity To Green Purchase Under The Effect Of Emotional Factor And Greenwashing Factor
(2022)The research studies about the relationship of religiosity to green purchase. However, the innovation in this research lies in the discovery of the moderating effect of greenwashing and gratitude factor to the relationship. A ... -
A Study Of Impact Of Perceived Value, Perceived Risk, And Satisfaction On Willingness To Purchase Of Iphone Users In Vietnam
(2023)Smartphone users around the world change their phones many times, especially when a new smartphone product is introduced to the market. In Vietnam, thousands to millions of stores selling both new and used phones can be ... -
A Study On The Influence Of Tiktok User-Generated Content On Gen Z's Purchase Intention: A Case Of Skincare Products
(2022)In recent years, the rapid expansion of the internet platform has aided in shifting global purchasing habits. Since the Covid 19 outbreak, the TikTok platform has been more explosive than ever, with new and original ...