Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing"
Now showing items 41-60 of 222
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Developing a promotion strategy for plusssz products, the case of tradewind Asia company
(International University HCMC, Vietnam, 2011)At the end of August 2006, Plusssz continued to introduce to Vietnamese consumers a new product named Plusssz IQ. This is a high-quality product originating from Europe with many advanced features to help ... -
Differences in laptop purchasing decision of a first time users and experience users: The research of student buying first laptop for her/his first year in university and new Bachelor buying laptop for her/his first career in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The quality of life of Vietnamese people has been changed due to the development of Vietnam’s economy and the globalization. In the time of technology and communication brings the laptops become ... -
Effect of after sale services on customer satisfaction and loyalty in automotive : The case of Haxaco in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)To be successful, organization must look into the needs and wants of their customer. Customer satisfaction is important because many researches have shown that customer satisfaction has a positive effect on organization‟s ... -
The Effect Of Celebrity Endorsement On Customers' Purchase Intention Toward Multi Service Platforms: Case Study Of Gojek And BTS In Vietnam
(2023)This study examines the impact of celebrity endorsement on customers’ purchase intention towards multi-service platforms in Vietnam, using Gojek and BTS as a case study. The study focuses on six key elements – attractiveness ... -
The Effect Of Social Media Reviews On Destination Visit Intention Through Customer Experience. A Study Of Destinations In Ninh Binh Province
(2023)Purpose – The purpose of this study is to describe the influence of social media reviews in customers' destination visit intention from the Vietnamese perspective. In doing so, characteristics that predict social media ... -
The effect of supply and demand factors on rice export in the case of Binh Tay Co.LTD
(International University HCMC, Vietnam, 2011)The effect of supply and demand factors on rice export in the case of Binh Tay Co.LTD -
Effect of university image on student satisfaction, student loyalty and word of mouth intention - The case of International University-Vietnam National University Ho Chi Minh city
(International University - HCMC, 2016)This study investigated how the multi-attributes of the effect of university image on student satisfaction, student loyalty and word of mouth intention – the case of International University – Vietnam National University. ... -
The Effectiveness Of Gamification Marketing To Elevate User Engagement In E-Wallet Apps: The Case Of Momo
(2022)With the advancement and contribution of e-wallets to the development of the Vietnamese economy, gamification has served a prominent role in keeping users engaged with the apps. Given the self-system framework of motivational ... -
The effects of brand communities and elements of customer centric model on brand loyalty
(International University HCMC, Vietnam, 2014)Building and maintain brand loyalty are one of the most important themes of research for marketers for a very long time. Marketers have used various means to deal with brand loyalty. One of the recent mean is to do this ... -
The effects of brand-cause fit and campaign duration on cunsumer perception toward cause-related marketing in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Purposes: The objective of this study firstly is to experimentally examine the effects of brand-cause fit and campaign duration on the responses toward Cause-Related Marketing of Ho Chi Minh City’s consumers (Vietnam). In ... -
Effects of celebrity endorsement on the customers purchasing intention - Case study of Son Tung MTP - An endorser of Oppo electronics corporation
(International University - HCMC, 2016)Celebrities are the famous people in the society because they obtain certain achievement in the specific field. Celebrities can be singers, actors or actresses, models and other types of jobs. Being aware of the influence ... -
The effects of perceived price, brand image and leisure attachment on value and purchase intention in relation to imported ice-cream stores in Ho Chi Minh city
(HCMC - International University, 2015)The demand for ice cream in Vietnam continued to increase gradually in the recent years. Ice cream products have been launched in a greater variety in terms of flavor, sizes and services. More and more ice-cream stores ... -
The Effects of Service Quality to Customer Satisfaction and Customer Loyalty – A study of ADSL service in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)The main objective of this study examines the factors that impact to the service quality to customer satisfaction and customer loyalty by empirical research through customer who use ADSL service ... -
Effects of store environmental cues on store love and loyalty - The case of tour les jours bakery in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)The purpose of this study is conducted from February 2014 to May 2014 with the aim of exploring the influence of store environmental cues on customer love and loyalty toward Tous Les Jours bakery chain. Based on the ... -
The effects of transformational leadership on multilevel marketing distributors at Amway company
(International University HCMC, Vietnam, 2014)This research is conducted with the purpose of examining the effect of transformational leadship on Multilevel-marketing distributors at Amway company. Factors chosen in the study contain transformational leadership, unit ... -
The efficiency of implementing word of mouth marketing in My Duc ceramics limited company's marketing strategy
(International University HCMC, Vietnam, 2011)Nowadays, consumers are flooded with hundreds of advertising messages; from ads on television, newspapers, mail boxes, street’s billboards to product placement in motion pictures. This causes consumers’ ... -
Enhancing customer service quality of the job site http:// vinahr.com
(International University HCMC, Vietnam, 2011)Customer service and support application of a website are more critical than in conventional sale, since customer and merchants do not meet face-to-face. A company that can respond the needs of customer, ... -
Evaluate customer satisfaction on product of Starbuck in HCM city
(International University HCMC, Vietnam, 2013)This study was conducted to evaluate customer satisfaction on products oof Starbucks in Ho Chi Minh city .Emphasis of the research is to illuastrate the relationsnhip between three levels of product such as Core product ... -
Evaluate factors having impacts on customer confidence about food safety in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)This research is conducted to understand the level of customer’s confidence about food safety and find out how trust in management of competent Government agencies and actors in supply chain, food testing machine, words ... -
Evaluate the customer satisfaction of the E-custom service quality at the customer department in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)The E-custom service is a new type of e-government service used to modernize the custom system in Viet Nam. E-custom service supplies an awareness program for enterprises and custom department in trading import export ...