Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Brand; Marketing"
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Investigating the factors of perceived brand foreignness and brand origin confidence on brand value - The case of purite' de provence
(International University - HCMC, 2017)The research is used to explore the factors related to the marketing strategy on choosing foreign brand image, which effect on the brand value. Furthermore, by the elements that defined the brand value, the researcher wants ...