Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Brands"
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Effects of online brand community on brand loyanty: A case on brand page of zing me socail network sites
(International University HCMC, Vietnam, 2012)Duration of time in completing this study is not enough, so that the sample size is not large enough. A larger sample would be expected to show more significant results and recommendation for future research. Although ... -
Strengthening brand awareness through brand elements: The case of Zing me socail network
(International University HCMC, Vietnam, 2012)Along with the trend of globalization, parallel with rapidly development of Internet penetration rate, social network has become a promising online service for both business and Internet users. In Vietnam, ... -
A study of coorslight brand awareness in 365Daband project: A case study of analyzing and evaluating VAA' long - term project
(International University HCMC, Vietnam, 2011)Objectives of this paper establish reasoning to celebrity endorsements on brands, how to use celebrity for building new brands, the effect of using this advertising tool, media value calculation and the last ...