Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing; Customer -- Relationship; Online mobile games"
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Factors affecting purchase intention in Vietnam - A study on virtual goods consumption in online mobile games
(International University - HCMC, 2019)The evolution of technology has brought along new ways of entertainment for human kind. Nowadays, with just a smart device, people can easily get access to game applications that allow them to have fun and relax anytime, ...