Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing; Customer -- Relationship; Service quality"
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Factors influence on customers' behavioral intention for visiting shopping mall in HCM city
(International University - HCMC, 2019)The purpose “of this research is to analyze and find out which factors influence on customers‟ behavioral intention for visiting shopping mall in HCMC. There are two shopping malls which are Vincom center and Aeon mall, ...