Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing; Customer -- Relationship; Tourist industry"
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Factors affect Chinese tourists' destination loyalty towards Nha Trang city, Khanh Hoa province - A mediation analysis of tourists' perceived value
(International University - HCMC, 2019)This research is conducted to identify which factors affecting Chinese tourists‘ destination loyalty when they are travelling to Nha Trang city. There were 292 questionnaire surveys collected directly in Nha Trang city ...