Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing; Customer -- Relationship"
Now showing items 1-20 of 65
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The analysis of antecedents of customer loyalty of mobifone mobile telecommunication provider
(International University - HCMC, 2015)This research empirically examines the effect of determinants of Customer Loyalty in the mobile telecommunication service industry, the case of MOBIFONE operator. The findings obtained show that Corporate Image has the ... -
Analyze the factors which influence on the clothing online purchasing intention of buyers on the social network based online store in Ho Chi Minh city, Vietnam - The case of facebook
(HCMC - International University, 2015)This research is conducted in order to identify and assess the important level of factors that influence customer intention on purchasing clothing from Facebook based store in Ho Chi Minh City. Besides, this study also ... -
The antecedents of intention to share a content on facebook : A study case among Vietnamese students
(International University - HCMC, 2015) -
An assessment on students' behavior of using condoms and some social marketing solutions for their ues promotion - Case study of students in Ho Chi Minh university
(International University - HCMC, 2015)Due to the increase incidents of premarital sex and the lack of reproductive health services, college students are at high risk of STD infections and abortion in Vietnam. This study was designed to examine the predictors ... -
Critical factors influencing e-learner satisfaction - A case of Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)Developed from distance learning, e-learning can be described as providing learning process for those who face with distance barrier. At the beginning of 21st century, e-learning has visions in bring learning community and ... -
Customer satisfaction and brand loyalty - Case of the airline VietJet air (VJA)
(HCMC - International University, 2015)To be able to survive in the highly competitive market, it is significant for any airlines to secure loyalty of customers towards their brands. To every airline, customers are people who hold the key to drive that airline ... -
Determinants of online group buying intention of consumers in Ho Chi Minh city
(HCMC - International University, 2015)Online Group Buying has only attended to Vietnamese market in recent years but has rapidly and significantly become a phenomena in virtual community. This research aims to investigate the impacts of Perceived Usefulness, ... -
Discovering the relationships among brand experience, brand personality, service personal values and customer loyalty - A study of Vietnam luxury hotel market
(HCMC - International University, 2015)This study tries to explore the relationships among these concepts – brand experience, brand personality, service personal value and customer loyalty in Vietnam luxury hotel market. Based on both two qualitative and ... -
Do young male and female consumers perceive celebrity endorsement differently? - A study in Vietnam beverage sector
(HCMC - International University, 2015) -
The effect of property service quality on tennant satisfaction in office building - A case study in Bao Viet financial centre
(HCMC - International University, 2015)The study is focused to find what the key success factors affecting the satisfaction towards office buildings in Ho Chi Minh City. There are a number of modern buildings built quietly fast in last few years. The survey ... -
The effects of "Hallyu" on Vietnamese customer attitude toward Korean cosmetic products
(International University - HCMC, 2016)Korean culture had a long time to exist at Vietnam and having dramatically effects to Korean cosmetic industry in this country. In order to measure the relationship between them, the research had been conducted. Basing on ... -
The effects of celebrity endorsement on customer purchase intention and customer-based brand equity
(International University - HCMC, 2015) -
The effects of customer service on customer satisfaction - A case of HCM California Fitness and Yoga centers
(International University - HCMC, 2016)Customer service and customer satisfaction have been discussed widely over years and they are also the marketing goals of many companies. California Fitness and Yoga Centers are one among companies that expect to exceeds ... -
The effects of social media marketing on customer's trust
(HCMC - International University, 2015)This research aims to analyzing the factors influencing customer‟s trust by social media marketing. Quantitative method was used with statistical techniques applied including factor and multiple regression analysis. 228 ... -
Evaluating factors influencing the choice behavior regarding green products - The case of Vietnamese youth
(HCMC - International University, 2015)Environmental issues reach the warning status. The more awareness of people increases, the better opportunity is for green products to explore the market to create value and revenue. In Vietnam, a broader range of green ... -
An examination of the effects of selected marketing mix elements on brand equity of coffee chains in Ho Chi Minh city - The case of Phuc Long coffee, Starbucks coffee, Highlands coffee, and The coffee bean and tea leaf
(International University - HCMC, 2015)This study was conducted from September 2014 to January 2015 with the aim of exploring the relationships between some selected marketing mix elements and the creation of brand equity. The author proposes a conceptual ... -
An examination of the effects of selected marketing mix elements on brand equity of coffee chains in Ho Chi Minh city - The case of Phuc Long coffee, Starbucks coffee, Highlands coffee, and The coffee bean and tea leaf
(International University - HCMC, 2015)This study was conducted from September 2014 to January 2015 with the aim of exploring the relationships between some selected marketing mix elements and the creation of brand equity. The author proposes a conceptual ... -
Experiential marketing : The relationship among brand experience, brand personality and customer satisfaction - A case study of Starbucks in Ho Chi Minh City
(HCMC - International University, 2015)With the aim of studying the relationship among brand experience, brand personality and customer satisfaction, this study focused on brand experiences offered by Starbucks, as a case study to examine how the array of values ... -
An exploratory study about online hotel booking behavior through online travel agencies - A case of the millennials in Ho Chi Minh city
(HCMC - International University, 2015)Nowadays, despite the vast development of Internet along with tourism, not many Vietnamese people used online travel agencies to book for hotel rooms. In this growing market of e-commerce, the Millennials are believed to ... -
Factor influencing consumer attitude toward organic products (field of organic food in HCMC)
(HCMC - International University, 2015)