Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing;Customer -- Relationship"
Now showing items 1-8 of 8
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Determinants affecting student behavior in an e-commerce environment based on 2 product lines : Below and above VND 500,000
(HCMC - International University, 2015)The objectives of the research is to identify factors affecting the behavior of student in online shopping and measuring how these factors influence on the student shopping behavior. Moreover, Measuring and determining the ... -
Factors affecting the purchase intention toward organic products in Ho Chi Minh City
(HCMC - International University, 2015)In the recent years, a new trend called Organic Production has created numbers of positive impacts on the customers’ environmental concern as well as the Health Consciousness among developing countries. This study was ... -
Factors affecting Vietnamese consumer online shopping behavior towards apparel industry
(HCMC - International University, 2015)This research is conducted to investigate factors affecting Vietnamese consumers online shopping behavior towards apparel products, which might be one of the most important issues of e-commerce and marketing field. This ... -
Factors influencing consumer's attitudes toward mobile marketing in Vietnam
(HCMC - International University, 2015)The objective of this empirical study is to investigate the factors that influence the youths’ attitudes toward mobile marketing in the Vietnamese context. Based on findings from previous studies, impacts of two factors ... -
Factors influencing on purchase intention towards clothing online shopping of young consumers in Ho Chi Minh city
(HCMC - International University, 2015)This research is carried out with the aim of identifying factors influencing on purchase intention towards clothing online shopping of young consumers in Ho Chi Minh City. Besides, it also has purposes that is giving ... -
Factors that affect young consumers' purchase intention toward functional foods in Ho Chi Minh City
(HCMC - International University, 2015)This study aims to identify the important factors affecting young consumers’ purchase intention toward functional foods in Ho Chi Minh City and provide marketing recommendations which reflect the research findings and ... -
An investigation into the determinants of purchase intention of consumers towards counterfeit shoes in HCMC
(HCMC - International University, 2015)The research’s desired outcomes are to consider which of the social and personality factors have an impact on consumers’ attitude towards counterfeit shoes. The study explore the connection of consumers’ attitude, perception ... -
Measuring the impacts of electronic word-of-mouth on the consumer purchase intention in Ho Chi Minh city - A case study of online reviews and ratings of foody.vn
(HCMC - International University, 2015)Due to development of Internet around the world, e-commerce transactions are also developing. There are more and more people buy product and service via Website. To understand the major determinants of customers’ repurchase ...