Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management information systems; Internet marketing"
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Determinants of customer engagement in electronic word of mouth - Empirical study to Vietnam cosmetic industry
(International University - HCMC, 2019)The dissertation is developed not only for the purpose of fulfilling the learning program requirements but also for the further understandings of customer engagement in electronic word of mouth in Ho Chi Minh City’s cosmetic ... -
Electronic word of mouth - A study on forwarding behavior within Vietnam service context
(International University - HCMC, 2021)The era of digitalization has witnessed a tremendous growth in eWOM as an important source of reference for purchasing decisions, especially in the service industry. Compared to traditional advertising, today’s customers ...