Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management of marketing -- Trung Nguyen corporation"
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Building a brand in an emerging market - A case study of Trung Nguyen corporation
(International University HCMC, Vietnam, 2009)The project is to investigate the Brand Launching and Sustaining in a developing country through the study on how Trung Nguyen has successfully launched and sustained its Brand on the Coffee Market of Vietnam. Problem: ...