Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Marketing -- Management"
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The success and failure affordable luxury strategy for low-cost-carries
(International University - HCMC, 2017)A low-cost carrier (LLC) or budget airline is an airline that generally has lower fares and fewer comforts. In order to make up for revenue lost in decreased ticket prices, the airline usually charge for extras like food, ...