Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Marketing management"
Now showing items 1-4 of 4
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Customer perception on discovery and adventurous travelling tour and its marketing strategy
(International University HCMC, Vietnam, 2012)This research is conducted to find the most appropriate marketing strategy for Mystery Hunting for Red Spirit Company Limited base of understanding customer perception of quality and value on Mystery ... -
Developing marketing strategy for villa products of real estate company in Vietnam : Case study of Saigon Peninsula group corporation
(International University HCMC, Vietnam, 2012)The real estate market in Vietnam especially in Ho Chi Minh city have experienced a difficult period because of the global financial crisis in 2008. Therefore, this thesis is conducted ... -
Distribution channel assessment of vinacafe Bien Hoa JSC: Certain recommendations for improvement
(International University HCMC, Vietnam, 2012)Research Subjects: Manufacturer, Distributor and within BH city. Due to the restriction on data availability and the research topic, this thesis will focus on the data listed on Vinacafe JSC’s annual reports from ... -
How integrated marketing communication (IMC) can improve the communication planning process of marketing plan a case of profiles international Vietnam
(International University Ho Chi Minh City, Vietnam, 2010)The main purpose of this thesis is to contribute the knowledge and understanding on the importance of planning process of IMC and present how Profiles International Vietnam Company should develop their communication plan ...