Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Quality control; Production management"
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The effects of elements of corporate social responsibility program and product quality on customer loyalty with the moderating role of corporate image - The case of Vinamilk
(International University - HCMC, 2016)During the past two decades, with the significant increase of customers’ awareness about Corporate Social Responsibility (CSR), CSR has become a primary concern of all three actors of the global economy: providers, customers ... -
Improving quality of compressed natural gas (CNG) supplying service - Case study of Petrovietnam Southern Gas Joint Stock Company (PV GAS SOUTH COMPANY)
(International University - HCMC, 2016)study aims to investigate factors influencing the service providing quality of PV Gas South Company ("Compressed natural gas" product only) and examine the satisfaction level of customers toward received service. A conceptual ... -
The role of packaging in consumer' perception of product quality at the point of purchase - An empirical study of soft drink in Vietnam
(International University - HCMC, 2016)This study aims to discuss about consumer‟s perception of product quality of the point at purchase so that we can design product packaging properly and stand out in customer‟s mind. Design/ Methodology and Approach: There ...