Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Quality standards; Customer -- Relationship"
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Consumer purchase decision towards organic cosmetic products - Case study of Ho Chi Minh city, Vietnam
(International University - HCMC, 2018)Due to the development of society, people today are more sensible towards beauty, hygiene and they desired to satisfy the demand to feel and look good. It makes a tremendous impact on the rapid growth of beauty care industry. ... -
The impact of brand preference on consumer purchase intention in watch industry - Case study of Rolex in Ho Chi Minh, Vietnam
(International University - HCMC, 2018)preferences uncover the sort of properties a brand has, to reinforce its position and increment its piece of the overall industry. In addition, it shapes a basic contribution to building up an organization's effective image ...