| dc.description.abstract | The research will show the difference between the level of influence on investment decisions of individual investors on the Ho Chi Minh stock exchange of economic factors and behavioral factor. Behavior finance is currently a new modern way and mostly used to investigate human behavior in all the financial area, especially in investment. Based on psychology, behavioral theories are applied to detect the factors that have impact on the individual investors’ behavior. Economic factors also affect investors when making decisions because they are merely a group of information that affects the value of businesses and investments. They are information that investors need to filter carefully after calculating the future value and the present value of the stocks being invested. The main aim of the research is to examining the effect of these factors on individual investors' investment decisions at HOSE - Ho Chi Minh Stock Exchange. According to the available theory of behavioral finance and research on economic factors, hypotheses are proposed. To test hypotheses, the author collected data through a questionnaire sent to individual investors at HOSE. After data collection, they are entered into SPSS software for analysis. The final results show that four behavioral factors (heuristics theory, prospect theory, herding theory, market factor) all have high impact on investing decisions and three economic factors (price movement information, advocate recommendation, profitability needs) have impact on investment performances of independent investors at HOSE.
Key words: Behavioral finance, Economic factor, Ho Chi Minh, Ho Chi Minh Stock Exchange, SPSS software | en_US |
