The influences of corporate social responsibility on organizational commitment - A study on employees of hotels and resorts in Vietnam
Abstract
The booming of hospitality establisments in Vietnam leads to the fact that organizations try to gain competitive advantages, through which practicing CSR is an approach. While almost hospiatlity businesses attempt to catch the attention of customers via CSR practices, scholars have proven CSR also leads to positive internal consequences regarding employees, who are the key stakeholders. Hence, the purpose of this study is exploring the effects of organization’s CSR implementation on employees’ commitment via mediators of job satisfaction and organizational identification. Quantitative method was applied through distributing questionnaire in both online and offline forms to employees in hotels and resorts. A total of 267 surveys were taken into analysis, which reveals interesting findings as ethical and philanthrpic CSR gain more significant impacts compared to economic and legal aspects. Findings also indicate that job satisfaction and organizational identification both play crucial mediations between CSR and organizational commitment. Based on the results, theoretical and practical implication, limitations, and recommendation for future researches were also provided.