| dc.description.abstract | An original scientific research on the motivations of senior tourist in Vietnam, which is transiting through an era of rapid economic development as well as high rate of aging. After Vietnam opened its market in 90s, more and more people have traveled abroad. This research was conducted with one of the primary purposes in finding is to investigate the factors affecting the motivations Vietnamese seniors to travel in abroad by group packed tour. The research was conducted within 5 months from January 2019 to the end of May 2019 by using a quantitative approach with a questionnaire-based survey was undertaken with the support of 424 valid elderly respondents between the ages of 50 to 65 living from both urban and sub-urban areas in the North of Vietnam. Then, the data collected were analyzed using both SPSS and AMOS software. The findings highlight the highest relationships between four motivations - Societal Progress, Socializing, Time and Personal Reward, whereas Health and Improving Wellbeing are not significant with the motivation of Vietnamese seniors. Especially, four sub-groups are also discussed from the senior groups.
Keywords: Marketing, travel motivations, senior citizens | en_US |
