| dc.contributor.author | Van, Nguyen Thi Ai | |
| dc.date.accessioned | 2013-09-10T07:52:43Z | |
| dc.date.accessioned | 2018-06-07T07:28:25Z | |
| dc.date.available | 2013-09-10T07:52:43Z | |
| dc.date.available | 2018-06-07T07:28:25Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/413 | |
| dc.description.abstract | In the modern world, television plays an important role in the daily life of people, especially children. Therefore, advertising through TV has become an effective tool to help manufacturers increase sales. Especially, TV advertisements affect not only the present but also the future buying behaviors of children. However, a big question given is how your TV advertisement can attract customers when there are hundreds of TV ads shown on TV in one day. To answer this question, I have conducted a research about Children’s Attitudes toward TV Advertisements in Vietnamese market.
Qualitative research accompanied with quantitative research helped me to explore the
children’s awareness about TV commercials in general and the specific execution styles
in TV advertising which can gain the children’s attention and memorability more easily. The results of this study can help advertisers execute effective advertising strategies via television for children. | en_US |
| dc.description.sponsorship | Ph.D. Le Nguyen Hau | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University Ho Chi Minh City, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000512 | |
| dc.subject | Advertising -- Public relations | en_US |
| dc.title | Children's attitudes toward TV advertisements in Binh Dinh province | en_US |
| dc.type | Thesis | en_US |
