| dc.contributor.author | Anh, Nguyen Phan Phuong | |
| dc.date.accessioned | 2013-09-10T08:11:54Z | |
| dc.date.accessioned | 2018-06-07T07:40:23Z | |
| dc.date.available | 2013-09-10T08:11:54Z | |
| dc.date.available | 2018-06-07T07:40:23Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/420 | |
| dc.description.abstract | The purpose of this study was conceived through studying the "marketing
mix" and the other factors affecting the buying decision of consumers towards life insurance products. The methodology is that a quantitative method was applied and thus
questionnaires were used in the survey to collect data from 150 randomly selected people, who live in Ho Chi Minh City in May, 2011. The data were analyzed by using SPSS program. | en_US |
| dc.description.sponsorship | Ph.D. Le Thanh Long | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University Ho Chi Minh City, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000505 | |
| dc.subject | Insurance | en_US |
| dc.title | Customer buying behavior toward individual life insurance | en_US |
| dc.type | Thesis | en_US |
