| dc.description.abstract | The emergence of e-wallets has changed the payment habits of many people today, particularly during and after the COVID-19 pandemic. In Vietnam, the mobile payment market is now more vibrant than ever with fierce competition between wellknown e-wallet providers and even new e-wallet businesses. With the largest market share, MoMo e-wallet is now the market leader. As a result, this research was carried out to determine the factors that help MoMo e-wallet in retaining users among numerous competitors in the mobile payment sector. The research questionnaire was distributed to more than 300 young Vietnamese people between the ages of 18 and 25, and 301 valid responses were received. The Reliability Test, EFA, CFA, and SEM data analysis methods were used to process the data. The findings of the study shows that, among the three variables affecting customer satisfaction, perceived ease of use has the strongest impact, followed by perceived usefulness and social influence. Furthermore, it has been demonstrated that perceived security has a significant influence on customer trust. Additionally, the study also shows that customer satisfaction and customer trust have a positive effect on continuance usage intention, in which customer satisfaction has a stronger impact than customer trust. | en_US |
