| dc.description.abstract | In this study, company, personal, and technical aspects that could potentially affect the propensity of an individual to acquire a smartphone online were investigated. In order to accomplish this objective, data collected from 300 Vietnamese youngsters who belong to the Generation Z group in Vietnam were subjected to hierarchical regression analysis. Security and trust were shown to be the most dependable indicators of the target group's intention to make an online smartphone purchase following a threephase hierarchical regression analysis. When it came to the intention to buy a smartphone online, trust was stated to be the predominant factor. The inclusion of personal traits in the research design, nevertheless, eliminated this variable from further analysis. Throughout the entirety of the analysis, the quality did not serve as a significant predictor. The findings of the study provided reasons for the contradictory findings that had been found in earlier studies in relation to price and quality. It was established that the factors that could impact the purchase of cell phones by young customers in a digital context were uncovered and analyzed throughout the course of the study. Also covered were recommendations and ramifications for theoretical and practical aspects. | en_US |
