| dc.description.abstract | Understanding Gen Z‘s digital entrepreneurial intention is critical in order to properly leverage them in the COVID era. (2020, Dr. R.Seranmadevi). This paper lays the foundation for a better understanding some of the factors hypothesized to influence the digital entrepreneurial intention of Gen Z during and post COVID in the context of Viet Nam: Need for Achievement, Digital Entrepreneurial knowledge, Social Media Opportunity, Entrepreneurial Alertness and Creativity (Widiasih & Darma, 2021). Based mostly on Ajzen‘s theory of planned behavior, the study aims to develop a model of entrepreneurial intention that incorporates both personal and environmental factors (Sharaf et al., 2018). The quantitative methodologies are carried out in this study. In the study, a model was recommended and empirically examined on a sample of 295 randomly participants from the year of 1995-2002 in Vietnam were given a self- structured online questionnaire on Google form platform to collect the personal information and measure the factors affecting digital entrepreneurial intentions (Hidayana & Noor, 2021). Cronbach's alpha, CFA, Factor analysis and SEM are some of the test methods used to access the scale in order to measure the relationship between variables affecting Gen Z's online business intention in Vietnam and determine which components contribute the most. (NGUYEN et al., 2021). SPSS and AMOS 22 software were used to run several statistical tests. (NGUYEN et al., 2021). Social Media Opportunity was shown to get the most significant positive correlation with Digital Entrepreneurial Intention, whereas other factors had no impact. Statistical evidence also demonstrates the relationship between Entrepreneurial Creativity and Entrepreneurial Alertness. Last but not least, it was discovered that the opportunity presented by social media is the aspect that stimulates entrepreneurial creativity in entrepreneurs. | en_US |
