| dc.description.abstract | Nowadays, many individual investors are influenced by economic and financial
information when making investing decisions. As a result, behavioral finance was created
to investigate this phenomenon. The study's goal is to determine the elements that
influence individual investors' stock selection behavior. As a result, the study investigates
the impact from accounting information, consultation, business image, and common
information on the stock selection process of investors. The primary purpose of my
research is to examine the impact of these variables on individual investors' HOSE
choices and implementation. Based on the information available from the Ho Chi Minh
stock market, hypotheses are suggested. To test the proposed hypotheses, I use a
questionnaire distributed to individual HOSE investors to collect data. The collected data
is then entered into SPSS software to evaluate. | en_US |
