| dc.description.abstract | While research on corporate social responsibility (CSR) is expanding into new areas,
the degree to which such literature is manifested in developing countries is not yet
completely known. This is regardless of the fact that CSR research is expanding into
new regions. In light of this, the purpose of this research is to explore the knowledge
and practice of CSR in the minds of students at Ho Chi Minh City University,
particularly in the food and beverage business.
In this study, the quantitative method is used as the primary approach, which
incorporates multiple statistical methods such as reliability analysis, exploratory factor
analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling
(SEM), and bootstrap testing, Moderator with the assistance of SPSS software version
22.0, SEM software version 6.71, and AMOS software 26. The questionnaire was given
to 252 Vietnamese respondents in Ho Chi Minh City, and 248 valid replies were
received.
This research offers a fresh perspective on how consumers feel about corporate social
responsibility by analyzing their perceptions in terms of the advantages and the
pressures that are associated to customers. So, this study suggests three essential parts
of social responsibility for a company: responsibility to customers, responsibility to the
environment, and responsibility to the social community.
Last but not lease, it is initially impossible to circumvent the constraints that are
imposed by the techniques of data collection and processing. However, the study has
the potential to provide several reasons and suggestions for businesses, particularly
those in the food and beverage industry, regarding why and how they can encourage
customer intention to buy their products by engaging in corporate social responsibility.
Additionally, the study has the potential to provide some constraints that future research
may enhance and examine more deeply into this industry. | en_US |
