| dc.description.abstract | Online shopping, considered among global phenomena, has been one of the most
common purchase methods in recent years. Fast and convenient transactions can explain
why it becomes an emerging trend for many consumers all around the world. Therefore,
this research focuses on various factors that significantly influence online purchase
intention of people using ZaloPay - one of the most common e-commerce platforms in
Vietnam at present. To fulfill the purpose of the study, an online survey is conducted
based on a systematic sample of 200 people aged between 18 and 35 who are currently
experiencing ZaloPay as their payment method. This study shows that there is a
relationship between several factors and the intention to conduct online purchase through
customers’ attitude and satisfaction toward using services on ZaloPay. Those key factors
with a meaningful impact on user’s intention to shop online mentioned in the research are
perceived usefulness, perceived ease of use , website/app content, and perceived trust.
Moreover, this study will help improve and develop a deep understanding of shopping
online via mobile payment and transactions on e-commerce apps, particularly ZaloPay.
Besides, there are also a few solutions for marketing strategy recommended for some
suppliers who are working in e-commerce industry and get involved in promoting this
type of purchase to potential customers. | en_US |
