Business analysis and valuation Pomina steel corporation
Abstract
This paper attempts to apply the business analysis and valuation approach on the POMINA Steel Corporation (POM). The process begins with the analysis of the market as well as the industry in which the firm operates. Then the POM’s strategies and financial performance are analyzed as
the base for forecasting its prospects. Finally, the Discounted Cash Flow valuation method is applied to estimate the enterprises intrinsic value. The study figured out that POM has a leading position in the construction steel industry. Moreover, the company’s price is currently makes
more attractive than market. According to the valuation of the thesis, POMINA can be
considered a good option for investors who are looking for investment opportunities.