| dc.description.abstract | Purpose – The purpose of this study is to describe the influence of social media
reviews in customers' destination visit intention from the Vietnamese perspective. In
doing so, characteristics that predict social media reviews were identified, and their
indirect impacts on destination visit intention were studied.
Design/methodology/approach – This study is based on information gathered
from replies to a web survey of 300 people in Vietnam. To verify the model created
using the structural equation modeling method, descriptive statistics, EFA,
Bootstrapping, T-tests, etc were measured.
Findings – Trustworthiness affects the attitude of visitors towards the usage of
favorable social media evaluations for destination visit intentions.
Originality/value – The results of the study are slightly different from previous
studies in the same field since this research adopts a different strategy and investigates
what motivates travelers to heed the advice of online travel communities. In addition,
this result can confirm the surprising role of reviews and travel bloggers. | en_US |
