| dc.description.abstract | The COVID-19 pandemic has accelerated the adoption of digital transformation
in the banking industry. As a result, many banks have been forced to make considerable
changes to their systems, programs, and technological advances, for instance, businesses
will utilize modern technology and system to ensure employee’s work run smoothly. Since
this change has a significant impact on the workers and their feelings. And employees can
refuse these changes, which decrease their job satisfaction and then make them less
productive at work. The Maslow Hierarchy of Needs provides an approach for
understanding such issues in terms of fundamental human needs. This paper utilizes
Maslow’s Hierarchy of Needs Theory to investigate the factors that impact satisfaction
among banking employees in digital transformation context in Ho Chi Minh City, Vietnam.
We review the literature about the employee satisfaction. The study applies the quantitative
research approach and distributes the online questionnaire to numerous banks in Ho Chi
Minh City in order to collect data. The researcher applies convenience sampling to gather
304 valid responses. The statistical program SPSS is then used for analyzing the data. The
results show that all five hypotheses are accepted. The study indicates that factors such as
physiology, safety, social belonging, self-esteem, and self-actualization all had an
favorable impact on employee satisfaction. Additionally, a rise in these factors will lead to
greater employee satisfaction. The research provides the practical implications for business
and the limitations of research were also addressed. | en_US |
