| dc.description.abstract | Purpose - This study investigates what factors affect behavioral
intention to purchase counterfeits products and how much they affect.
Literature review - We review literature review about Value
Consciousness, Perceived Risk, Social Norms, Ethical Consciousness, Social Status,
Genuine Store Trustworthiness, and Attitude toward Buying Counterfeit Products and
their relationship with Behavioral intention to purchase counterfeits products and with
each other. Therefore, we suggest seven hypotheses.
Design/methodology/approach - We surveyed and collected data from
210 respondents who reside in Vietnam through an online questionnaire by utilizing
convenience sampling and snowball method.
Findings - the results of this research proved the positive influence of
Social Norms and Ethical Consciousness on Attitude toward Buying Counterfeit
Products as well as the significantly positive impact of Attitude toward Buying
Counterfeit Products on Behavioral Intention to Purchase Counterfeit Products, while
other remaining hypotheses including H1, H2, H5, and H6 are rejected.
Research conclusion/recommendations/limitations - We also
provided conclusions, recommendations and limitations in this study.
Originality/Value - this research helps the genuine brands and the
Vietnamese state to get a deeper insight into factors affecting behavioral intention to
purchase counterfeit products. After that, they will have some changes in their business
strategies and policies to achieve their expected targets. | en_US |
