| dc.description.abstract | Order allocation is one of the important processes applied in the digital revolution in the 21
century. Accordingly, several firms from many countries especially in European industry have
applied the modern and effective order allocation system for their own operation and Sendo
Joint Stock company is not the exception. Nevertheless, the original order allocation system at
Sendo has some disadvantages in achieving the operation target of customer satisfaction,
customer retention, lead time, cost, and distance. A heuristic using Visual Basic Application
(VBA) in order allocation with updated data about the Covid-19 pandemic is introduced and
run throughout the research. With the main purpose of following the rapid development of this
globally competitive market, this paper mainly describes the new concept of carrier selection
to improve the efficiency of the current order allocation system of Sendo e-commerce
company, especially for perishable commodities. The total distance and total cost are analyzed
with different criteria priorities to validate the system performance and the best process to be
used is concluded. | en_US |
