| dc.contributor.author | Uyen, Vu Thuy Mai | |
| dc.date.accessioned | 2013-10-09T07:34:48Z | |
| dc.date.accessioned | 2018-06-07T07:12:34Z | |
| dc.date.available | 2013-10-09T07:34:48Z | |
| dc.date.available | 2018-06-07T07:12:34Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/614 | |
| dc.description.abstract | This research is conducted in order to develop a model measuring consumer adoption on Internet banking services in Ho Chi Minh City, and some recommendations
to expand the market of it.
The research has been conducted from January 2012 to April 2012 in Ho Chi
Minh City. The reviewing of literature, related theories and former researches were used
to find the appropriate for this study. The answers for the survey from the respondents were analyzed by SPSS software and the final results showed that there are only 2 factors that have main impact on the consumer adoption on Internet banking in Ho Chi Minh City. They are “Performance risk” and “Perceived usefulness”.
Although there some limitations of this study, this is proposed some practical implications and recommendations in order to expand the market of Internet banking in
Ho Chi Minh City and improve the service quality as well. | en_US |
| dc.description.sponsorship | M.A Nguyen Thanh Trieu | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000713 | |
| dc.subject | Customer relations | en_US |
| dc.title | Consumer adoption on internet banking services in Ho Chi Minh city | en_US |
| dc.type | Thesis | en_US |
