| dc.description.abstract | This research in conducted to find customer‟s attitude towards Philanthropic activities of Metro Cash&Carry. Besides, researcher was interested in exploring customer‟s opinion about Corporate Social Responsibility ( CSR).
The research has been conducted from February 2012 to May 2012 in Ho Chi Minh City. The reviewing of literature, related theories and former researches is used to find the appropriate model for this study. A total of 220 structured questions were distribute, with 150 were useful to analysis. The result showed that customer have positive attitude towards Philanthropic activities of Metro Cash&Carry. However, their post purchasing decision is not affected by company‟s socially responsible activities. The researcher also found that Vietnamese consumer, especially HoChiMinh consumer are be more awareness about the term of Corporate Social Responsibility.
Although there are limitations of this study, the research has proposed the practical suggestions for further researches
Keywords: Corporate Social Responsibility (CSR), customer‟s attitude,
Philanthropy, Philanthropic activities | en_US |
