Determinants of customer satisfaction in travel service: The case of Vietnam travel and marketing transports company (Vietravel) in Ho Chi Minh city
Abstract
The study was conducted by quantitative analysis based on secondary data and primary data. Secondary data was collected from annual reports of Vietravel and other reliable source from World Tourism Organization. The primary data was collected throughout survey questionnaire distributing to 200 Vietravel in Ho Chi Minh City customers with the valid response rate is 83%. Descriptive statistics as percentage, frequency, mean, standard deviation; reliability test; factor analysis and multiple regressions were applied to analyze variables, test model, hypotheses and
answer research questions.