Evaluating the merchandise display at coopmart Cong Quynh
Abstract
Merchandise Display is one of the promotional marketing concepts which related very much to consumer behaviors and shoppers psychology.
The way you display your merchandise can have an impressive impact on your sales. In a study done by the National Retail Merchants Association, one out of every four sales occurred because of the way the merchandise was displayed. Presenting your merchandise in such a way that the customer looks at it and then buys it is display merchandising. Know the golden rules of visual merchandising: Know your customer, Don't damage the merchandise, Realize your time limitations, Be willing to learn, Change your display often.
The main methods used in this thesis are qualitative researches: interviews and observations. Factors general image, layout, shelf, signs, color, light, wall, floor, smell, sound, music, etc. …