Determinants customer satisfaction of retail pharmacies in Ho Chi Minh City
Abstract
The study, taking Pharmacy retail companies as a case, survey consumer‟s basic of attributions and their analyses toward these companies in Ho Chi Minh City. The main purposes for this study are three parts
- To investigate some factors affecting customer satisfaction of Pharmacy retail companies in Ho Chi Minh City
- To identify the most important factors influencing on customer satisfaction
- To give recommendations for improving customer satisfaction of Pharmacy retail companies in Ho Chi Minh City.